Here to help.

Questions about First Look, the thinking behind it, or what comes next? Start here.

What is available today?

First Look is in development for iPad. Public App Store availability and a release date have not been announced. This website introduces the product; it does not offer a download, public beta enrolment or subscription.

Who is First Look for?

We are building First Look for soccer players at different ages and experience levels, with parent or guardian involvement for younger players. Planned practice options include ball work, visual decision challenges and movement drills. The exercises and services offered at launch will depend on the player's eligibility and the content available for them.

Read more for families and coaches.

What is Scout?

Scout is the working name of the First Look voice coach. The planned experience helps a player find a drill, set up a session and hear its instructions. Voice coaching is being prepared and is not publicly available.

Does this website listen to me?

No. The decision example and illustrated voice flow run within this page. There is no microphone request, recording or AI conversation in the website preview.

What will it cost?

Launch pricing and any subscription terms have not been announced. There is nothing to buy on this website.

Contact First Look.

First Look is a project from JBK Business Consulting. For product, support or privacy questions, email james@drjameskelley.com.

If you are reporting an issue with an existing private test build, include the app version, device model and a short description of what happened. Leave out passwords, access codes, recordings and children's personal details.

Email First Look