A clearer picture.
For everyone around the player.
First Look is being built as a voice-first coaching assistant for soccer and football. Here is what that means for players, parents and coaches.
Start with the actual player.
The intended product serves different ages and experience levels, with parent or guardian involvement for younger players. That does not mean every drill or service is available to every age.
The activity, the player's readiness, the available space and the appropriate level of supervision all matter. Launch features and eligibility will be explained before they become publicly available.
A companion to coaching and play.
Individual practice can give a player time to revisit a movement or explore a clear visual task. It is one part of playing soccer.
A device cannot replace a coach observing a player's technique, a team learning together or the changing demands of a real match. The coaching approach explains both the intention and the limits.
Voice is a choice, not a requirement.
The intended experience offers spoken help with setup and explanations, while keeping touch controls and captions available. A player should be able to understand what the app is doing, stop the coach and choose how much explanation they need.
Scout and its voice capabilities are still in development. This website uses illustrated captions only. It never turns on a microphone.
Parent-managed services for younger players.
The release design includes parent or guardian management for services used by minors, with separate checks for access, consent and feature eligibility. These controls are being prepared; this website is not a verification or consent flow.
Before public activation, families will need clear information about the actual service providers, what information is processed, what can be remembered and how access and deletion work. The final app privacy notice is a separate release requirement.
Give practice a suitable space.
Read the selected drill's setup. Keep the device stable and out of the ball and walking routes. In activities that call for stopping before looking at a cue, follow that sequence.
Choose movement within the player's ability. Stop for pain or loss of control and seek appropriate in-person help. The app does not assess a medical condition or certify exercise readiness.
A weekly goal that fits your family.
Start with the week your player already has. In First Look, they can choose one, two or three practice days a week. A change to the target starts the following Monday.
Tournament week or family trip? Choose Pause my journey. A paused week keeps their place in the journey, and their earned crests and shirts stay theirs. They can resume when they’re ready.
Players can also hide the weekly streak display and keep exploring their chapters.
Explore the player’s skill chaptersUnderstand what progress means.
First Look's design separates what was recorded from what the player reported. Completing a practice is a fact about participation. Saying that it felt easier is useful personal feedback. Neither alone proves a new level of soccer ability.
The younger-player journey is designed around understandable practice milestones, private identity and welcoming returns after time away. Rest should not erase what a player has already done. Counters and rewards should never create a reason to ignore readiness or do extra exercise.
What is available now?
First Look is in development for iPad. Public App Store availability, final launch features, pricing and a release date have not been announced.
This site introduces the product and lets visitors explore screen-only examples. There is no download, public beta registration, payment or account creation here.
Questions are welcome.
For a product, coaching, support or privacy question, email james@drjameskelley.com. Please leave out children's full names, recordings, health details and private access codes.